The Audi A6 Avant: A Style Icon Powered by Audi exclusive
missing translation: fa.article-intro.reading-time – Copy: Patrick Morda – Photo: Fritz Beck – 04/03/2025
Baikal Blue and Neodymium Gold are two of the new Audi exclusive colours available as part of the design package of the Audi A6 Avant.
Precision workmanship and the quality of the materials used are an expression of the Audi exclusive identity.
Baikal Blue and Neodymium Gold are two of the new Audi exclusive colours available as part of the design package of the Audi A6 Avant.
Precision workmanship and the quality of the materials used are an expression of the Audi exclusive identity.
Creativity and expertise go hand in hand
In addition to the experience gained, the decisions regarding the colour schemes, for example, are also based on current trend research. This is all the more true for the new colours in the Audi exclusive portfolio. “With our Audi exclusive content, we always try to look a little into the future, thereby actively setting trends and ultimately surprising customers time and again,” Annika Stößl states.
“There is a lively exchange with a wide range of specialist departments during the development phase,” Stößl describes the process, during which portfolios may evolve or change. For example, more colourful contrasting stitching had been planned at first for the design package of the Audi A6 Avant. “But in the end, we all decided on the much calmer Baikal Blue and Neodymium Gold. And to be honest, I am absolutely thrilled with the result! The design package is coherent in itself and, in my opinion, it underlines the sporty, elegant character of the new Audi A6 Avant perfectly.” Even if aesthetics are most important for the end result, Annika Stößl knows that there are many internal requirements to be met – beyond the visible design. “It’s not just the colours that we have to decide on. The materials used must also meet our highest standards of touch and feel, and quality. Dyes and yarns behave differently on a leather surface than they do on microfibre. A doormat is subject to different stresses than a decorative inlay,” Stößl explains the challenge.
As a product consultant, Annika Stößl’s responsibilities include the planning of the Audi exclusive features for the new Audi A6 series.
Experience Audi exclusive
The Milan Design Week is considered one of the world’s leading design events. For more than a decade, Audi has been offering insights into automotive design and the company’s philosophy and attitude towards the future. This year marks the 30th anniversary of Audi exclusive: The Material Bar allows visitors to immerse themselves in the world of Audi exclusive through specially configured exhibits – such as three modular seating elements with different leather colours and contrasting stitching. For those who cannot be there in person, the Audi exclusive customiser offers a fun way to experience the diversity of Audi exclusive online. The tool allows you to try out creative combinations on a wide variety of Audi models.
They may not be part of the Audi exclusive design package for the new Audi A6 Avant, but together they give your Audi an exceptionally harmonious look: the exterior paintwork in Dakota Grey Metallic and the optional 21-inch Audi Sport wheel rims in Black Metallic. Some of the equipment shown or described may be optional and available at extra cost. The information about standard or optional equipment on this website applies to the German market. Detailed information about standard or optional equipment in your country is available on the respective national Audi website or from your Audi partner.
They may not be part of the Audi exclusive design package for the new Audi A6 Avant, but together they give your Audi an exceptionally harmonious look: the exterior paintwork in Dakota Grey Metallic and the optional 21-inch Audi Sport wheel rims in Black Metallic. Some of the equipment shown or described may be optional and available at extra cost. The information about standard or optional equipment on this website applies to the German market. Detailed information about standard or optional equipment in your country is available on the respective national Audi website or from your Audi partner.
Audi exclusive is expanding its range by a total of six leather colours and one accent colour. The portfolio ranges from rather calm colours to a bright orange.
In addition to the curated design packages, different accent or contrasting colours can be configured for the interior stitching.
Audi exclusive is expanding its range by a total of six leather colours and one accent colour. The portfolio ranges from rather calm colours to a bright orange.
In addition to the curated design packages, different accent or contrasting colours can be configured for the interior stitching.
